Regardless of whether you fully design your website using flat design or utilize shadows and other elements, it's important to be consistent throughout your website. However, companies like Uber have put their own spin on the style by adding subtle shadows and dimensions.Īs you can see in the image below, the graphic elements have a sense of depth thanks to the shadows around them without overdoing it.įlat design helps the visitor understand your content more quickly, and adding some elements of depth can bring it to life. Many organizations - both large and small - have shifted from realistic skeuomorphism to flat design. Not only is flat design easier for users to understand, but it can also load more quickly on websites without complicated or overly technical elements. Simply put, flat design is any element that does not include or give the perception of three dimensions, such as shadows. It also helps that connection speeds are increasing and mobile device sizes are growing, making for better video experiences. While people are often hesitant to read heavy blocks of text, videos appear effortless and can be consumed very quickly. In addition, video is processed 60,000 times faster by our brains compared to text. The video allows your visitor to understand the key points about your company without ever having to read a single line of text. Why is it useful?īackground videos focus on enticing the visitor from the moment they land on your page. This background video serves as a brilliant way to get the visitor to click-through and stay on the page longer. When you land on their homepage a large video automatically starts playing in the background, and by clicking on the play button, you get a deeper look at the company: They can be used to tell a story and significantly reduce the amount of other content that is needed to explain your business. Videos that automatically play in the background can add a lot of intrigue to a page. As a result, it’s a good idea to both brainstorm hero image ideas and get feedback from multiple sources to see which image offers the biggest impact. Hero images set the tone for your website without the need for text or video - the right image can instantly give visitors a sense of what your brand is about, what you do, or what makes you unique. Regardless of the approach you utilize, large images can help visually tell your story without having to rely on just text. Hero images are also often placed in the background with text and other content overlaid on top. By focusing on just the image with text rather than a CTA or social buttons, Medium creates a strong visual experience that encourages you to scroll down to read more. Images like this one do away with the concept of above and below the fold, instead offering a singular point of view. You don't have to go far beyond the popular publishing website Medium to see an example of a great hero image. Choosing a font that is not supported by common browsers and computers could mean that your website will display awkwardly on different devices. Is your business fun or serious? Functional or informational? Regardless of what font you choose, be sure your designer considers its applicability across browsers and computers. When creating your company's brand, your choice in typography can indicate subtle hints about what you represent. For instance, The New Yorker website leads visitors from one section to another based on the typography and font sizes. Typography is a singular design element that gives a uniform look across each page on a website. Image Source Why is unique typography useful in modern web design? In recent years, designers have access to a larger selection of fonts making it easier for businesses to more accurately express their brands through typography.įor example, The New Yorker is recognized instantly through its use of the unique font, Adobe Caslon Pro. Most companies have a particular font or typography that they use to help their customers immediately identify them versus their competitors.
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